WHY YOUR PERSONAL BRAND IS AN ASSET
In this dynamic era we are living in, many people are trying to establish themselves in their various spheres of influence. Many will succeed and many will fail terribly because they missed out on a key component to leverage on to make them stand out from the crowd. That key element is PERSONAL BRANDING.
There are so many definitions out there for what personal branding is. I have created my own definition to be a very simple one that is easy to remember. Personal Branding is your calling card to the world. It is just like your complimentary card you hand out to people plus the vibe you give off emotionally, visually and verbally when people connect with you.
Without it, you are treated like an unidentifiable commodity instead of a unique person of immense value and originality. Your personal brand shows people who you are and how you should be perceived.
Why are benefits of having an E.P.I.C Personal Brand?
There are many benefits to having an E.P.I.C personal brand and I will share five of them with you in this blog post, so that you can be inspired to invest in creating yours or revamping your current one if it is not representing you the way it ought to.
I have written a book that acts a guideline for you to be able to have the right foundation and create a personal brand you will love. You can check it out at www.madamemerola.com/products.
- Personal Branding helps you stand out in a crowded market. Nobody wants to be a clone or copycat of any one. Your Personal Brand allows you to showcase who you are, your strengths, your passion, your vision and what you want to be known for.
- Personal branding gives you credibility and authority in your niche. There will be many people who do what you do and some will probably do it better than you but you will have a voice and a message like no one else and that is your unique advantage. What you do matters, but how you do what you do matters even more and that is the leverage you have with an E.P.I.C Personal Brand.
- Personal Branding allows you to attract the ideal clients and investors. Many times, we know what to say and what we want to do but we sometimes struggle to caption in a way that attracts the right target audience. Your Personal Brand will allow you to clarify your brand positioning and target audience so that you tailor your messages, products and services to suit them perfectly.
- Personal branding helps you to control your image and reputation online and offline. With an E.P.I.C Personal Brand, you will understand the importance of image management and learn how to connect with people online and offline with integrity and authenticity and handle any negative comments or press gracefully.
- Personal Branding boosts your confidence in life. When you know your personal branding is an E.P.I.C one that is highly valued, you have a boost of self-esteem and confidence, which inspires and motivates you to keep investing in yourself because you the most valuable asset you possess.
How to start creating an E.P.I.C Personal Brand...
Now that you know that building your personal brand as an asset is not a nice to have but a must have, what do you do now? There is so much information on the internet and it might seem easy to create a great personal brand all by yourself.
As a professional Image Consultant and Personal Branding Strategist, I have worked with a lot of clients who started the journey on their own and later on invested in professional consultation to help them strategize and create a Brand Concept Note they cam work with.
I know many cannot afford to hire a Personal Branding Strategist in the beginning, so that is why I wrote the book, HOW TO CREATE AN E.P.I.C BRAND; THE A TO Z OF PERSONAL BRANDING, so that you can get all the foundation concepts right and build from there.
If you want me to help you out with a mini personal brand audit, please send me a message using the contact form below and I will be more than happy to get you started on the right path.
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Till next time, live a phenomenal life and Do YOU, 100%.
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